Tesco Report 第一部分

Executive Summary

The following report is prepared in relation to Tesco Plc and strategy formulation.

The report is divided into three major parts that address different related issues that bring the whole issue on Tesco Plc into a close focus. The introduction section introduces the company to the reader and summarizes the general information of the business.

The second section is made up of three parts which include strategic analysis, strategy development and strategy implementation. Under strategic analysis, the report presents an industry analysis in relation to Tesco Plc; size, structure, growth, market and market share. It also analysis the company’s profile and key components such as mission and vision. Finally, a general external and internal environmental analysis is done using business frameworks.

Strategy development sector identifies existing company strategies and strategic business Units (SBUs) from already published material available in public domain. These strategies and SBU’s are then evaluated using business models and concepts such as the PESTLE, BCG and porters five forces model. The report goes forward to propose strategies at three levels: corporate, SBU and functional level.

The final sector under the second section is the strategy implementation. This section methodically illustrates the implementation of the previously proposed strategies indicating on the workability of these strategies.

The final sector of the report is the conclusion which is comprised of the researcher’s view on the entire analysis of the business and the suitability of the propositions made for Tesco’s future.

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