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As a finance major, I firstly shifted my attention to SMEs (small and medium enterprises) related financial problem. I chose the University of Durham Internet Systems and E-Business MScdegree program, because it will enable the successful student to gain a critical appreciation and in-depth knowledge of the disciplines necessary to be a good business manager. It will also allow me to develop an analytical framework for the entrepreneurship process, which will improve my knowledge in independent, social enterprise, and corporate issues. An MSc will provide an opportunity for the successful applicant to acquire unique skills in programming, Internet technology, and software development. Computing, programming and Finance are vital in today’s global competitive world where all smart devices use unique programs like Java and a coded operating system.
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Personal Statement – Business Analytics – The University of Warwick & UCL As an undergraduate from the School of Management, I have extensive knowledge of basic concepts and diverse business frameworks. I initially became interested in Business Analytics as a result of my social and academic experiences, and I would like to pursue my passion for Business Analytics in your Master’s program. I believe that this next level of knowledge and advanced concepts will help me better understand business logic from a data perspective. Data analysis has already helped me identify key business opportunities and make smart decisions to successfully create value for customers. Two years ago, together with a friend, I designed a program to offer superior after-class tutoring services for middle-school students in our hometown, where hundreds of companies were already providing extracurricular courses. At first, we designed questionnaires and conducted market research to better understand our target demographic. After analyzing the data collected from local students, we found that over 95% of interviewees preferred classes with fewer than 10 students. However, most of the local extracurricular classes had up to 60 students per class. Recognizing the opportunity to fill an empty niche, we decided to set up an education company composed of small-sized classes (8 students per class) and hired more than 30 teachers. As a result of a well-designed marketing and advertising campaign, hundreds of students enrolled in our courses until all of our offered classes were full. At the end of the term, over 90% of the teachers and students expressed great satisfaction with our courses. This successful entrepreneurial activity was a major motivator behind my interest in business analytics. To gain a deeper understanding of business analytics from an academic perspective, I joined in a high-tech company analysis programme with Professor Mark last semester. The project consisted of developing a set of suggestions for a company based on industry analysis. The company was a main producer of the Hello Kitty brand and wanted to change its business model from OEM (Original Equipment Manufacturer) to ODM (Original Design Manufacturer). After several discussions with my teammates, I figured out it lay in the toy industry exactly . Then I retrieved a large amount of industry data from the database, including industry scale and the market share of leading enterprises. I even searched for the birth rate in recent years to estimate future market size, since babies were potential customers. Finally, I tried to make some insightful suggestions based on data analysis. The market demonstrated a decent
了解详情 →Personal Statement – Accounting – Hong Kong University of Science and Technology One of the principal aims of good accountancy practice in a company is to help control cost. A company makes decisions for the future based on its financial outlook and projections. The responsibility of an accountant is tremendous, and the role is vital. However, I have always been more interested in how a business or company operates than what it actually does, which is why accountancy appeals so much to me. I already have a solid background in accounting from which to build on. Recently I headed a team of four in a KPMG case competition which requires us to study a specified case from a Harvard business review and within a week hand in a report with solutions. The case required aiding an Italian apparel company overcome challenges from fashion giants like Zara or H&M, and guarantee growth in sales revenue. I was responsible for financial analysis and I set out to discover problems using DuPont Analysis. I discovered that a low net profit margin and asset turnover was what was leading to poor performance and therefore profitability and sales volume need to be improved. We further broke down the problems and give three recommendations. The first involved optimizing their business model, especially improving the efficiency of design and production. The second was to create an acceptable marketing strategy and to modify distribution and sales channels. The third focused on profitable expansion, including selective internationalization and better combined online shopping compared to their offline service. Our team were awarded second place in the Zhejiang University District and a winter internship at KPMG’s Hangzhou Office. While I learned more how to think like a financial consultant, what frustrated me was a lack of in-depth knowledge, which made me realize that my knowledge of accounting practices is insufficient to achieve my goal. During the internship I found the time to more clearly formalize a plan for my future and improving my qualifications came top of the list of requirements, as well as making a conscious effort to greatly improve my English skills. I like to challenge myself regularly. In 2013, I took part in the international mini-marathon in Hangzhou to overcome my fear of long distance running. After regular training for a month I exceeded my expectations and completed a 13km race. Beyond postgraduate education, my short-term goal is to join one of the ‘big four’ accountancy firms as a professional auditor. Then my long-term goal is to become
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